News - brunner-group

New advertising campaign – with a fresh and bold headline campaign created by the renowned ad agency Jung von Matt, Brunner GmbH currently addresses their most important target audience: planners and architects. In early December 2011, the Rheinau object furniture specialist launched the new ad offensive in order to increase their brand awareness in this context – some 50 ad placements in selected architectural magazines are scheduled.

“When selecting furniture, why do you go with the flow rather than directing it?” is one of the slogans placed prominently on the page, coming across as both fresh and somewhat provocative. They allude to the fact that the industry knows certain models and design classics that some architects might use over and over again out of mere habit – and the headline campaign wants to encourage them to go against the flow: using object furniture by Brunner that is up-to-date both in terms of design and technology, and with which they can realize individual, appealing and attractive solutions in public spaces, concert and conference halls as well as in offices.

Current campaign

On 9 and 10 November 2011, we invited the German architectural trade press to participate in an “open dialogue” and exchange of ideas at our company headquarters in Rheinau. The general topic: “Design Quality Made in Rheinau”. Wolfgang C. R. Mezger was also present, our designer of many years who has taken a great active part in developing many Brunner series. The journalists – a total of 20 – were thrilled by the variety of our product portfolio and the high design and quality standards they could experience intensively in the different company areas, from the showroom to the production facility. Excursions to a Baden wine cellar and to the Frieder Burda museum in Baden-Baden with its current exhibition on Anselm Kiefer, completed the inspiring program.

Responsibility and energy, team spirit and passion, quality and the sense of family – these are only some of the values that we will take a closer look at in the current issue of our newsletter. From quite different perspectives: company founder Rolf Brunner and Co-Managing Director Dr. Marc Brunner will talk about the shaping force of running a family-owned business. Brunner employees will showcase their favorite chairs. Looking into the production facility will reveal how the power of innovation and seasoned craftsmanship play together to achieve outstanding results in every product – a fact that long-standing partners particularly like about Brunner. We will learn why a buzzword like “corporate culture” needs closer qualification, and we will discover hidden indulgences in Strasbourg, the “capital of Europe”.

An invigorating mix, so we hope: Enjoy it!

b.link online magazine

For all of you who don’t know b.link yet: Just register now, get each new issue of our newsletter, and never miss out again.

Newsletter registration

Successful across all areas: During the current 2011 business year, we have again managed to acquire numerous renowned customers from industry, research, the public sector and the health sector, among them the Interior Ministry in Stuttgart, Mercedes-Benz and BASF in Ludwigshafen.

Here in Rheinau, we are manufacturing superior furniture for a wide range of applications – e.g. more than 2,400 fina chairs for the Stuttgart Interior Ministry of the State of Baden-Württemberg. The new Mercedes-Benz production facility in Hungary was equipped with more than 500 fox chairs and 100 stackable tables of the 2250 series – and for the “Feierabendhaus”, a conference and communication center of BASF Ludwigshafen, some 1,500 first class chairs were manufactured. Of course, special requirements are also taken into account. A case in point: for the City Hall in Buchen (Odenwald), 500 chairs were specifically manufactured – as a type combining elements of several existing models.

The projects in detail:

Interior Ministry of Baden-Württemberg, Stuttgart
Application areas: office, event
The State of Baden-Württemberg ordered more than 2,400 chairs of the fina series, some of them as swivel chairs. Moreover, they opted for about 120 one-pillar tables of the 3062 model as well as for about 90 folding tables, model 2245.

Mercedes-Benz Factory Hungary
Application area: universal
For the new Mercedes-Benz plant in Kecskemét, we manufactured more than 500 fox cantilever chairs and about 100 stackable tables of the 2250 model in various sizes.

BASF Ludwigshafen, conference and communication center with celebration hall “Feierabendhaus”
Application areas: event, office
The conference and communication center is currently undergoing reconstruction, reopening being scheduled for November 2011. In line with the requirements of such a center, BASF ordered tables and chairs which thanks to their functionality can be used in a multitude of different settings: about 1,500 first class chairs and more than 350 sleight ultralight tables.

Bosch Siemens Hausgeräte Berlin, new technology center
Application areas: office, cafeteria
The new technolgy center in Berlin-Spandau is a combination of research, office and laboratory building. Some 750 employees can take a seat on more than 700 fina chairs and 250 tool models. Moreover, we delivered about 80 central pillar tables model 3080 in various sizes.

Bildungscampus Heilbronn
Application areas: universal, office, event, cafeteria
The Campus will be opened in October 2011; it is the site of several higher education institutions, among them the German Graduate School of Management and Law. We were given the order to furnish several seminar rooms, the auditorium, the cafeteria and the outdoor area. The order volume comprises about 2,000 fox chairs, of which 120 swivel chairs, more than 400 tool chairs and 20 verona bar stools. Also, about 1,000 torino chairs and approx. 170 trust tables will be delivered.

City Hall Buchen (Odenwald)
Application area: event
For the large venue equipment of the City Hall, we designed a special model which combines elements of several existing products and which was manufactured in a production run of 500 chairs. We also delivered nearly 400 fox chairs and 60 folding tables model 2245.

Rehab center Oberharz (near Göttingen)
Klinik am Hasenbach: Rehab facility for psychosomatic illnesses
Application areas: care, event, cafeteria From patient room to cafeteria and event area: the rehab clinic is now equipped with eight different Brunner models. All in all, the order comprised about 1,500 chairs, of which more than 500 were taceo, about 400 verona as cantilever chairs, 270 prime and about 175 fina. In addition, about 50 milanolight tables, some 20 torino and 20 central pillar tables salsa & we_meet

The 25^th Designers Saturday Oslo, taking place on 3 and 4 September 2011, will see a Brunner participation for the first time. Norske Kontormøbler AS, our partner in Norway, will present twin, grato and further selected products at a prominent place: the well-know Navet showroom.

Designers Saturday Oslo is the only national exhibition event in Norway so far which specializes on presenting furniture, textiles, lighting as well as other furnishing and design objects. Here, interested specialists and design enthusiasts alike can get inspired and learn about upcoming trends. Some 180 different exhibitors will take part, a free shuttle bus will take visitors to the different locations. This is important, since this unusual event will be spread out over 37 different showrooms.

Showroom Navet
Drammenveien 120
0277 Oslo
Norway

Designers Saturday Awards 
Following the 2005 initiative of Designers Saturday Oslo and the Norwegian Organisation of Interior Architects and Furniture Designers, there are also several awards to be won: the “Designers Saturday Awards”. They will be awarded in the categories “Best Interior” and “Student Project” as well as – for the first time this year – in the open design competition “Unlimited Design”.

www.designerssaturday.no

www.norskekontormobler.no