Relaunch: new showroom experience at Brunner.
“Since we’ve been working so hard to get to grips with new work, we thought it was high time to relaunch our showroom to demonstrate our expertise in this area. We’re showcasing ideal solutions starring our extensive product portfolio for our visitors to explore. A visit to our showroom is now an exciting voyage of discovery through the future world of work,” explains Managing Director Dr Marc Brunner. Brunner, one of Europe’s leading manufacturers of contract furniture, collaborated with the Ippolito Fleitz Group design studio to create its new interactive showroom concept in an extended area at the communication centre and Brunner Innovation Factory at the company’s headquarters in Rheinau.
“We’ve brought to life vibrant and inspiring yet practical new work scenarios and have thought carefully about how our visitors experience the space. The impressive area is open and welcoming. Visitors who come here for advice are immersed in different micro-worlds and given the opportunity to try out Brunner products in real-life settings. Screens are used as digital shop windows, offering an insight into the production processes and different uses for Brunner’s functional designer furniture,” explains Tilla Goldberg, Head of Product Design at IFG.
There are clearly defined and carefully designed zones for every purpose – hybrid working, meetings, workshops, seminars, large spaces, lounge and cafeteria. IFG has pushed the boundaries with its bold choice of colours and materials. The design studio has also made clever use of different heights, visual dividers and biophilic elements. Functionality, design and comfort come together here in perfect harmony. The deliberate decision to integrate actual workspaces and break areas used by Brunner employees helps to bring the new showroom concept to life.
Another highlight is the huge material table in one area of the communication centre, bathed beautifully in natural light. The rich diversity of Brunner collections is presented in all its glory here through fabrics, patterns and finishes, with typical architectural materials draped within easy reach on the nearby shelf unit too. It couldn’t be easier to visualise and plan every last detail of actual projects. Case study samples provide plenty of ideas and inspiration to help visitors make the right choices too.
When you visit the new Brunner living showroom, you can do so much more than just look around. You’re invited to immerse yourself in your surroundings and enjoy the experience. Im Salmenkopf 10, 77866 Rheinau-Freistett, Germany. Make an appointment now: firstname.lastname@example.org.