New Business Development Manager Hong Kong.

Our latest addition to the Brunner Asia Pacific team.

This week we would like to welcome our new Business Development Manager, Patrizia Richle to the team in Hong Kong.

Patrizia has been working in the office furniture industry for the last four years and has a good understanding of the market. She is very solution-oriented and has a customer-first work ethic.


To learn a bit more about Patrizia and her motivation to join the team, we asked her some questions about her new position...

Q: Tell us a bit about yourself.
A: Originally, I am from Switzerland, but I have been living in Hong Kong for the last seven years. I have a degree in politics and economics but always had an interest in design and furniture. I gained valuable customer service experience working as a flight attendant, before moving to Hong Kong. I finished my master’s degree at the University of Hong Kong, then embedded myself in marketing and sales roles in the furniture industry. It is important for me to be looking for new challenges and to be continuously excelling. In my spare time, I enjoy spending time with my family, cooking and staying active outdoors.

Q: How is your experience at Brunner Asia Pacific so far? 
A: I love working with an ambitious and enthusiastic team. So, I was very excited to start with Brunner here in Hong Kong. I was very impressed about the vast product portfolio that the brand carries and how much work and dedication the two co-founders have put into setting up the Asian business. There is still a lot to learn but I am glad to be part of a thriving company, meeting new people and I believe I can add value to this already very strong team.

Q: Is there a specific reason why you want to work for Brunner Asia Pacific?  
A: With the pandemic, the significance or the purpose of the office has changed. The way we interact, collaborate and work has shifted. This requires an adaptation in office design and affects the furniture that is required in these spaces. The Brunner product portfolio offers so many different solutions to the ever-changing landscape of our industry as a whole. Being able to help shape the way we will work in the future and to service our clients with the right products at the right price, is a huge advantage of the Brunner Group and our team. 

Q: As your new position as Business Development Manager, which tasks will you be taking care of?
A: I will look after the Hong Kong market and help promote the Brunner brand and its products among the designer community. I will also liaise with project managers and end-clients. The role covers the entire project lifecycle, from presenting the products, getting leads, helping with the specifications, getting samples to clients, ensuring that lead times can be met, monitoring the ordering process, and keeping an eye on the delivery schedule until the products are finally installed and handed over to the client. 

Q: What will you be adding to the team?
A: Passion for functional, yet stylish furniture. I get excited about projects that require a bit out of the box thinking and call for customized solutions. Customer service is key in our industry, I will therefore always do my best to make the entire sales journey as easy and convenient as possible for our clients.  

Q: Lastly, what is your favorite product of the Brunner portfolio?
A: I am a big fan of sleek and simple design. For me, the Crona range is my favourite. It is so versatile, and you can use the products in many different areas. With a variety of options for bases, upholstery, and shells, you can keep the design language the same across your space. I love the fact that you can get the Crona range in steel for your outdoor patio. This exemplifies its versatility, being useable in the office, outside having a sundowner or even for a little splash session with my son.

crona steel by Brunner

If you want to get in touch with Patrizia,
you can contact her.
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